Fluocaril

Fluocaril is a toothpaste brand sold only in France, and Spain. We redesigned the pack with a new icon for the unique Fluocaril formula and also updated the kid's pack and the plant-based toothpaste. We developed a new visual strategy, language, art direction, and photography. We defined a bright new green and unique signature for the brand and made a clean geometric modern layout. This brand is for the whole family bringing happiness, love, educating, and creating bright memories.

Photography: https://www.forcemajeure.design/project/hand-wash-re-design/